Marketing Your Culture, with Jen Bauer
In this episode, Tim talks with Jen Bauer, Senior Vice President, Marketing & Culture at Miron Construction about her personal journey, highlighting the crucial role of culture in shaping her organization's success. Jen emphasizes the strong link between marketing and culture, asserting that culture defines both the internal and external identity of an organization. Despite challenges of the pandemic, Jen and her team focused on safeguarding employees and nurturing the company's culture. Listen in on what is uncovered around the significance of culture, authenticity, and systems in building a thriving organization. Gain valuable insights to empower your own organizational culture.
Show Notes
In this episode you’ll learn:
The importance of creating systems for cultural development
Authenticity is key for creating a strong organizational culture
Stepping into fear creates courage for leaders
Things to listen for:
[7:11] Incredible opportunities arise from seizing chances
[18:01] Listening, communication, authenticity: finding our organizational values
[23:36] Culture team fosters conversation, employee feedback, improvement
[25:27] Annual summit brings team together, inspires dreams
[33:26] Pride in team members' actions and impact
[38:22] Tim’s Take - Leaders weren't always experienced, be patient