Journey Content:

The Who* Not What Pinciple

 

Who you are as a leader isn’t the only thing that matters, but it is by far the most important. Traditional leadership development does not take this simple fact seriously. It is rarely championed in popular media, business circles, or coaching; and yet the research is clear: it is essential.

Journeys by The Aperio is developed with this in mind. Each year-long engagement is broken down into 4 quarters which focus intensely on the “Who* of Leadership.” These elements of leadership are the building blocks of an effective leader. Each quarter we go into depth on these concepts and turn your day-to-day leadership life into the fertile soil for these concepts to take root (see more about how we do this in the method section below).

 
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Watch this video to learn more about The Who* Not What Principle: